Audience effects theory

 1) Write a definition of a passive audience: 

 passive audience close passive audience. An audience which accepts the messages encoded in a media text without challenge.

2) Write a definition of an active audience: 

An active audience engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it.

3) Write a definition of the hypodermic needle theory: 

The Hypodermic Needle Theory, also known as the Magic Bullet Theory, is a concept in mass communication that suggests media messages are powerful tools that can directly influence and manipulate audiences

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification

• Surveillance (Information/Education)
• Media Product: A rolling 24-hour news channel (e.g., BBC News, CNN) or a reputable national newspaper.
• Why it fits: The audience chooses this product to acquire knowledge and understanding of local and world events, weather, traffic, and other information useful for living. The constant updates satisfy the need to be informed and keep up with current affairs.
• 5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

Diversion: The series lets viewers escape their daily lives by diving into a beautiful, unfamiliar underwater world.

Information: It gives the audience knowledge about ocean habitats, animal survival, and the environment.

Visceral: The fast music, tight camera angles, and dramatic action scenes make viewers feel physical excitement or tension.

audience reception Theory

 1) What is the preferred reading of a media text?

The preferred reading of a media text is the meaning the producer intends for the audience to understand

2) What is the oppositional reading of a media text?

An oppositional reading is when an audience completely rejects the preferred meaning that a media producer intends for their text and instead creates their own, often resistant, interpretation

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

the trailer show teenagers as troublemakers, rude, and disrespectful.

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

Because the trailer assumed that act bad when most don't

5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

One preferred reading is that the meal will fill you up and that will not keep you hungry. The brand would make this advert so that the audience will feel eager to try this as usually, fast food is like a snack while a sandwich is more like a meal. However, an oppositional reading would be that the meal is very unhealthy and would make you feel ill. I think this because McDonalds is very unhealthy and in the advert the meal looks very oily and sugary. Also, there's a lot of calories this would make the meal even more unhealthy as it shows all the fat and sugar used to make it. Lastly, a negotiated theory is that McDonald's is a snack my parents used to get me as a reward. This shows that eating this everyday is extremely unhealthy and isn't made for everyday purposes or else you'll get sick. 

Demographics and Psychographics

 1) What information do media companies use to create a demographic profile of their audience

age , gender, social class ,location

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

because they want the audience to relate with the adverts.

3) What are the seven different Psychographic groups? 

The struggler the resigned the succeeder the explorer the reformer the aspirer and the mainstream 

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

the struggler: disorganised, aimless and seek escape

the resigned: warm nostalgic glow, safety, older people 

the succeeder: self confidence, very organised, position of responsibility

the explorer: driven, young in nature, explorers, seek out 

the reformer: independent, anti-materialistic, socially aware, authentic

the aspirer: materialistic, acquisitive, superficial, charisma 

the mainstream: domestic, fundamental, mainstream, security

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

I think i fit into the mainstream group as I have a daily routine that is very fundamental to me

demographics

 demographics research

Age:

I think this would be for people age 25+

Gender:

I think this would be set for woman

Education:

I think this would be for workers ,employees and casual workers

Race/ethnicity:

I think they would be mixed as Rihanna is mixed race 

Job/profession:

I think they would be in a job that is near to magazines and graphic design

earnings:

They would make the average amount as its not expensive to buy a magazine

Home:

they would live in the usa as Rihanna lives there

Introduction to Media - index so far

1) First blog task - 10 questions

2) Poster Analysis

3) Denotation and Connotation

4) Introduction to Photoshop

5) Mise-en-scene: Stranger Things

6) Camerawork - Doctor Who: Shots and angles

7) Camera Movement and Editing

8) Blog feedback and learner response

Blog Feedback and Learner Response

 WWW: Overall a good start to Media Studies with you seeming to be focused on producing good work which will set you up well for next year.

Next Steps:

- You need to go back to the Mise-en-scene analysis and the Camerawork task as both of these are currently incomplete.

- Go back to your first LIAR analysis on the movie poster and try to apply some of our most recent knowledge to the ‘Language’ part of this analysis. Consider Mise-en-scene and Camera Shots/Angles especially.

- Combine your 2 mise-en-scene tasks as this will just allow for easier revision and learning