Audience effects theory

 1) Write a definition of a passive audience: 

 passive audience close passive audience. An audience which accepts the messages encoded in a media text without challenge.

2) Write a definition of an active audience: 

An active audience engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it.

3) Write a definition of the hypodermic needle theory: 

The Hypodermic Needle Theory, also known as the Magic Bullet Theory, is a concept in mass communication that suggests media messages are powerful tools that can directly influence and manipulate audiences

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification

• Surveillance (Information/Education)
  • Media Product: A rolling 24-hour news channel (e.g., BBC News, CNN) or a reputable national newspaper.
  • Why it fits: The audience chooses this product to acquire knowledge and understanding of local and world events, weather, traffic, and other information useful for living. The constant updates satisfy the need to be informed and keep up with current affairs.