Arctic Monkeys - I Bet You Look Good On The Dancefloor

Audience

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

• Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

• Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

I don't understand the question.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by a much wider audience

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

The band wanted the the fans to be into there style of music and to get people back into the genre of music that they did.

Industries

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

   The Arctic Monkeys achieved initial success by becoming one of the first bands to go viral online via MySpace, often bypassing traditional record industry gatekeepers

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success? 

The sharing of their music encouraged people to talk about and share their music, which created a buzz about the band.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

    Artic Monkeys are an independent group which means they grew to fame without any help however, BlackPink were formed by a company and grew to fame due to the help. 

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?



5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

Introduction to Music Video and BLACKPINK HYLT: Blog tasks

 

Introduction Q's:

1) What are the key conventions of music video?
      
Music videos typically feature movement – often fast paced either in terms of actors, camerawork or editing

2) What is intertextuality? 

  Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?

   MTV was launched in 1981 as a platform for music videos and the first music channel on television. Programs such as BBC show Top of The Pops also showcased music videos from the charts alongside ‘live’ stage performance

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

 In the 1980s and 1990s big budgets were spent on producing innovative and creative music videos such as Michael Jackson’s Thriller that had a film narrative, a well known director and featured intertextuality (horror films)

5) How are music videos distributed and watched in the digital age?

   

In 2005 the launch of YouTube changed the way that consumers access and enjoy music video. Now self-promotion is more common.

Audience 

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?
 

  BLACKPINK fans are known as ‘Blinks’ and are largely teenage girls and young women. Their fans are worldwide but they are particularly big in the Philippines and Indonesia as well as western countries such as the UK and USA.

 
2) What audience pleasures are offered by the music video for How You Like That?

    

• Diversion: Music video conventions – performance, effects, fast pace etc.
• Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.
• Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 
  

  I am stuck on this question.

4) How was the How You Like That music video marketed and promoted to the audience?
 

   The video’s release was preceded by a series of teasers on the band’s social media accounts (including posters, photos focusing on individual band members and videos)

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

I am stuck on this question.

Industry

1) How were BLACKPINK formed and what records have they broken?

   
Blackpink was formed in 2016 by Korean entertainment company YG Entertainment and by 2020 was one of the most successful K-Pop bands in the world

2) What other successful artists have YG Entertainment created? You may need to Google this.

2NE1, WINNER, iKON, AKMU (Akdong Musician), TREASURE, and BABYMONSTER. 

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

ow phones, tablets and YouTube are the primary ways audiences engage with music videos (known as convergence).

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

  . They played Wembley Arena in 2019 as well as huge US music festival Coachella

5) How are UK-based music videos regulated and what types of content require warnings? 

 Some UK-based record companies get their music videos rated by the British Board of Film Classification (BBFC)

Extension Tasks (Choose 1/2)

Read this Guardian feature asking whether YouTube is good or bad for the music industry. What is your opinion on this crucial question?

In my opinion, I think that YouTube can help an artist depending on there fame or influence on others. For example Leeds-based singer-songwriter Hannah Trigwell said that YouTube helped her in the music industry whereas, some artist may disagree saying that there not getting enough fame or recognition.

Media Assessment 2: Learner Response

 Audience and Film industry:

score/grade: 10/34 grade 2

WWW: Naming methods film companies use to market films to an audience.

Next Steps: Prioritising your CSP's during revision.

Q1: 1 mark

Q2: No mark, I didn't read the question properly

Q3: 3/8 marks , I didn't write much for the preferred reading

Q4: No marks, I didn't understand the question 

Q5: 2/2 marks

Q6: 4/20 marks , I didn't have an excellent understanding of both the theoretical framework

and the influence of contexts

question 4: I didn't have many points for the preferred reading. However , one point I could have used is Women are portrayed in a subversive / non-conventional way as their
strength and independence is highlighted by the image (pose / pride in
facial expression etc.)

question 5: Vertical integration is when one conglomerate owns different companies in the same chain of production.

For example, Disney owns film studios, CGI specialists, film distributors, TV channels (such as the Disney Channel) and streaming service Disney+. This gives Disney the chance to make money at every stage of production and distribution. Complete ownership = more profit and control.

question 6: . Demonstrate understanding of the theoretical framework of media

                . Demonstrate understanding of contexts of media and their influence on                                      media products and processes

                .Make judgements and draw conclusions

                .Demonstrate ideas.

                . Having good sentence starters.

                . 

Magazine and music videos - Blog Index

1.)  Heat CSP Blog Task 

2.) Tatler CSP Blog Task 

Heat CSP Blog Tasks

 

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

 . A unique quality experience

 . style for everybody

 . life hacks for food, fitness and more.

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?
 
    They always understand and are in the know with celebrity news.

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

  clothing styles and life hacks for everyone.

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

    Females who are 15 to 37 and are more than half married.

Media Language

1) How are the cover lines written to make the audience want to buy the magazine? Consider the interest/intrigue they create.

The words are big and flashy making the headline stand out and interest people to buy them.

2) What are the connotations of the Heat colour scheme on this particular front cover?

  That since the colours are bright you cant ignore them and you have to read it 

3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

The photos of the celebrities being caught of guard and being not presentable makes the reader feel more interested as the celebrity who usually looks good looks bad in the magazine 

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

 

. The photos are more professional in Tatler whereas in Heat the photo was more taken of guard

. The typography looked more messy and cheap in Heat however in Tatler it looked more classy 

. The celebrities in Tatler were royals and posh celebrities however in Heat the celebrities were more known by the audience 

Media Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 

 Megan and Harry

Victoria Beckham

Liam pain

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)

There presented as liars, fake and posh which is negatively representing them.

3) How are women represented on the cover of Heat? Think about both images and cover lines here

    Woman are often presented negatively and usually make the woman seem like the problem or the bad person which negatively impacts the way the audience see woman celebrities.

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)

   The Tatler magazines are aimed at upper class woman as its more classy and elegant whereas, the Heat magazines ae targeted at middle and working class woman.