Arctic Monkeys - I Bet You Look Good On The Dancefloor

Audience

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

• Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

• Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

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4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by a much wider audience

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

The band wanted the the fans to be into there style of music and to get people back into the genre of music that they did.

Industries

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

   The Arctic Monkeys achieved initial success by becoming one of the first bands to go viral online via MySpace, often bypassing traditional record industry gatekeepers

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success? 

The sharing of their music encouraged people to talk about and share their music, which created a buzz about the band.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

    Artic Monkeys are an independent group which means they grew to fame without any help however, BlackPink were formed by a company and grew to fame due to the help. 

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?



5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?