Summer Project Tasks
Task 1: Research and Textual Analysis
Mise-en-scène & Visual Style: Take 3 screenshots. Use the CLAMPS acronym (Costume, Lighting, Actor placement/movement, Make-up, Props, Setting) to explain how a specific mood or brand identity is created. What are the denotations and connotations of these choices?
2.) Target audience: Who is this media product aimed at? Explain how the language tone and visual style appeal directly to this target audience.
The tone, language and visual style is targeted to the audience to make them feel happy and positive. I think the media product is aimed at everyone as it is something that is enjoyable to all ages.
3.) How does the video make the audience feel like they are part of a fan community? How does it build the artist's brand?
I think the video makes the audience feel like there part of a fan community by including anyone of all ages to sing and dance to the song. This can build the artists brand by having a more mainstream audience as the song doesn't feel targeted at a certain group or age range.
Task 2: Establishing a Concept & Brand Identity
What is the name of the band/artist? What is their musical genre? What is the core style/vibe of their brand?
Task 3: Website/Music Video Planning
- Plan for music video/website (narrative/performance/message etc.): My plan is for the music video to be about two friends who had a friendship breakup and to show the two perspectives of how the friendship ended and for them to make up in the end.
- Link to brief (positive role model for website/sense of community for music video):For the music video to show something that is relatable for a large audience
- Actors/performers you plan to use: I'll add a few friends to help with performance and recording
- Locations: My house, central London, the park
- Costume/make-up/props required: phone, photos,
Task 4: Statement of Intent
Write the rough first draft of your 300-word Statement of Intent for the website/music video you plan to create. The final draft of this document will be submitted to the exam board alongside your music video production/website and is worth 10 marks of the overall 60 marks available.
