Context:
1. Open his official website (marcusrashfordofficial.com). Find ONE thing that is about FOOTBALL and ONE thing that is about CAMPAIGNING. What does this balance suggest about his brand priorities?
One thing about his website is a large amount of his photos are him wearing his football shirt and him playing football. This shows that football is very important to him and he wants to show what he's been doing since he was younger. Another thing on his website is his colour scheme which is black and white which is practical and is reusable. This shows that his brand is also as important to him as football and he's passionate about both equally.
Analyse the website (or a page of it) using the denotation/connotation method, then judge its coherence.
1. Write 3 things you DENOTE (literally see).
- the layout
- the logo
-the photos
2. For each, write what it CONNOTES (suggests).
-That its practical and not to flashy
- Its simple since its just his initial.
- There things that are special and important to him
3. Identify ONE technical code and ONE genre (website) feature.
- The filter over the photos on his page
4. Judge: Is the site 'bitty' or 'well-integrated and coherent'? Why - and what does that say about his brand?
-
5. Describe 3 differences between his website and his Instagram/Twitter (look / content / purpose).
6. How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?
