Introduction to Music Video and BLACKPINK HYLT: Blog tasks

 

Introduction Q's:

1) What are the key conventions of music video?
      
Music videos typically feature movement – often fast paced either in terms of actors, camerawork or editing

2) What is intertextuality? 

  Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?

   MTV was launched in 1981 as a platform for music videos and the first music channel on television. Programs such as BBC show Top of The Pops also showcased music videos from the charts alongside ‘live’ stage performance

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

 In the 1980s and 1990s big budgets were spent on producing innovative and creative music videos such as Michael Jackson’s Thriller that had a film narrative, a well known director and featured intertextuality (horror films)

5) How are music videos distributed and watched in the digital age?

   

In 2005 the launch of YouTube changed the way that consumers access and enjoy music video. Now self-promotion is more common.

Audience 

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?
 

  BLACKPINK fans are known as ‘Blinks’ and are largely teenage girls and young women. Their fans are worldwide but they are particularly big in the Philippines and Indonesia as well as western countries such as the UK and USA.

 
2) What audience pleasures are offered by the music video for How You Like That?

    

• Diversion: Music video conventions – performance, effects, fast pace etc.
• Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.
• Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 
  

  I am stuck on this question.

4) How was the How You Like That music video marketed and promoted to the audience?
 

   The video’s release was preceded by a series of teasers on the band’s social media accounts (including posters, photos focusing on individual band members and videos)

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

I am stuck on this question.

Industry

1) How were BLACKPINK formed and what records have they broken?

   
Blackpink was formed in 2016 by Korean entertainment company YG Entertainment and by 2020 was one of the most successful K-Pop bands in the world

2) What other successful artists have YG Entertainment created? You may need to Google this.

2NE1, WINNER, iKON, AKMU (Akdong Musician), TREASURE, and BABYMONSTER. 

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

ow phones, tablets and YouTube are the primary ways audiences engage with music videos (known as convergence).

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

  . They played Wembley Arena in 2019 as well as huge US music festival Coachella

5) How are UK-based music videos regulated and what types of content require warnings? 

 Some UK-based record companies get their music videos rated by the British Board of Film Classification (BBFC)

Extension Tasks (Choose 1/2)

Read this Guardian feature asking whether YouTube is good or bad for the music industry. What is your opinion on this crucial question?

In my opinion, I think that YouTube can help an artist depending on there fame or influence on others. For example Leeds-based singer-songwriter Hannah Trigwell said that YouTube helped her in the music industry whereas, some artist may disagree saying that there not getting enough fame or recognition.