Year 11 Paper 1 Assessment: Learner Response

 1) Type up your feedback: didn't get one.

a. What Mark and Grade did you get? mark- 22/42 grade- 5 

b. What targets were you given for the longer written questions?

For question 4 class stereotypes are not gender.

2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.

• Representation is generally positive: character represented as smiling/

laughing/happy.

• Character seems healthy and robust, perhaps challenging stereotypical

representations of older people being unhealthy or frail, makes being

older seem something positive and enjoyable (although there may be

some debate as to why Specsavers might therefore need to visit them at

home in the first place).

3) For Question 3 (Galaxy - Propp's Character Theory) use the mark scheme to write down the main characters that you could have referenced and how we can link them to the Galaxy advert CSP. 

• Audrey as princess and car driver as hero creates a simple Romeo and

Juliet romantic narrative.

• Audrey as hero driving the narrative – her quest to get off the bus and

eat her chocolate creates the story.

4) Now look at Question 4 (Galaxy - Class Stereotypes). Use the mark scheme to identify three points you could have made in your answer here.

.Audrey is a stereotypically powerful 1950s Hollywood rom-com lead:

feisty, attractive, smartly dressed, slightly shallow (in a comedic and

endearing way) 

.apparently wealthy, given her outfit and make-up –

the audience is invited to want to be like her (and thus want the

chocolate).

 .She looks out of place on the bus, which might suggest a

countertype to traditional ideas of class and wealth (why is such a

wealthy character travelling in this way?)

5) Next, look at Question 5 - Blackpink & Globalisation. Use the mark scheme to identify three ways the How You Like That music video has been tailored to Black pink's global fanbase.

• The success of platforms like YouTube has allowed artists from a range

of backgrounds to reach international audiences, promoting a globalised

music culture; this is often reflected in the content of videos which adopt

diverse cultural references.

• Music videos thus often blend elements from various cultures,

demonstrating how globalised music trends influence local styles and

vice versa. To be successful, music videos need to have global appeal.

• Western pop music, particularly from the UK and US, often dominates

global charts, exemplifying cultural imperialism through the widespread

influence of Western music videos which subsequently influence

domestic artists; the US is particularly dominant.

6) Lastly, look at Question 6 - Kiss FM & Money. Use the mark scheme to idea two revenue streams that you didn't consider in your response. How do they help to generate money for Kiss FM?

•The main source of income for commercial radio stations comes from

selling advertising slots, which can include local, regional and national

advertisements.

• Stations often build partnerships with businesses to sponsor specific

shows or segments, providing financial support in exchange for

promotional opportunities.

6) Thinking ahead, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)

I'm going to work on getting full marks on the 12 marker

I'm going to revise more

I'm going to mention codes in my question more

advertising and marketing blog index

1. Advertising: Key conventions

2.Gender Representation in Advertising

3.OMO Advert CSP Blog Tasks

4.Galaxy Advert CSP

Galaxy Advert CSP

 1) What key conventions of TV advertising can you find in the Galaxy advert?

   that the clothes and makeup seem like an 1960's theme of styling.

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

 that you shouldn't settle for the average if you can settle for better option like Galaxy

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

     Audrey Hepburn was a famous actress from the 50's and 60's and was a Hollywood star before passing away in the 90's, I think that Galaxy would use her for the advert to create nostalgia for the old fans of the brand.

4) In your own words, what is intertextuality?

5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

  The hit film Roman Holiday was referred in the advert. This was shown in the scenes and the outfits and the clothing that was seen as a style from the 60's.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

   The hero (the man in the car) , The heroine (Audrey Hepburn) , The doner (the bus driver) and the villain (The fruit vendor).

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
 

   There was a happy scene(They were on the bus) that was was stopped by disruption(the bus crashed due to a fruit vendor) but was fixed by a new happy scene( the man in the car helped save the girl on the bus and they drove away)

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 
     

     Audrey Hepburn was presented as someone who needed help and was saved and got a happy ending.

9) What representations of gender can you find in this advert?

 

    One representation about gender is that instead of the women helping herself she got saved by a man who helped her.

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

     buy the slogan saying 'why have cotten when you can have silk'.