OMO Advert CSP Blog Tasks

 1) What year was the advert produced?

This advert was from 1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

   

 woman were represented as submissive housewife's who never stepped out of line.

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

  the text was in a comic style which was very popular in the 50's and it creates an idea that everything a women does needs to be perfect.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

 The woman is wearing a maid like dress symbolising the housewife act. Also, her hair is in waves which was a popular hairstyle back in the 50's.

5) Why is a picture of the product added to the bottom right of the advert?

   The picture is there so people can recognise the product

6) What are the connotations of the chosen colours in this advert - red, white and blue?

    the colour scheme is similar to the union sack which links the product use 

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

 

  the slogan rhymes which makes the advert snappy and catchy, this would convince people to buy 

the product.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

  This representation on woman makes the stereotype that woman should just cook and clean look realistic and disrespectful.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

 the producers want the audience to think that the product would be good for families and couples specifically for mothers and women 

10) What is the oppositional reading for this advert - How might a modern audience respond to this text and the representation of women here?

 that only woman should be cleaning and that the product should be targeted specifically for woman and not men