Advertising: Key conventions

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. 

 

  The rainbow can be showing that the product is vibrant and there is many options and flavours to choose from. This can help with communicating with the audience by showing there diversity in an advert.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

  One unique selling point is the rainbow colours as not many other brands use rainbow colours. Another unique selling point is taste the rainbow, this connotes that with each bite you eat a hand full of different flavours.

  

1) An advert with a clear brand identity

2) An advert that uses shock tactics or a controversial idea

3) An advert that creates a a strong emotional connection to the audience

I, Daniel Blake

 1) What is independent cinema and how is it different to Hollywood blockbusters?

    An independent cinema is a film made outside the major studio system, less known actors and a lower budget.

2) What is I, Daniel Blake about?

I, Daniel Blake is about a ordinary man suffering a heart attack and then struggling in life with the welfare system 

3) Who directed I, Daniel Blake and why is this important?
 

 Ken Loach directed this film and this is important because it showcases his social realistic style to poverty.

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

One promotion was street art, this is a good method because most audiences relate to art work and creative pieces.

Another promotion is adverts this is important because this will help with a larger audience.

5) What unusual or creative marketing methods were used to get audiences talking about the film?

One creative marketing method was pieces of clothing.

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

I, Daniel Blake had a modest production budget, estimated around £2-3.5 million (approximately $2.5-$4.5 million and it earned a strong worldwide box office of around $15.8 million (roughly £12.5 million),

7) What were some of the companies involved in funding or producing I, Daniel Blake? 

    some companies involved in funding and producing the film are the British Film Institute (BFI) and BBC Films

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?

      the name of the film regulator is BBFC and the age rating was 15+.

9) What aspects of the film contributed to the film's age rating?

     15 is the age you are close to getting a job or having the right to vote so the film will allow you to have a different opinion.

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.

In my opinion, i think that I, Daniel Blake was a success. This is because they got a strong  worldwide box office. Another reason on why i think the film was a success is due to its powerful social realism this made the film relatable to the audience and this lead to its worldwide success.