1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.
The rainbow can be showing that the product is vibrant and there is many options and flavours to choose from. This can help with communicating with the audience by showing there diversity in an advert.
2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?
One unique selling point is the rainbow colours as not many other brands use rainbow colours. Another unique selling point is taste the rainbow, this connotes that with each bite you eat a hand full of different flavours.
1) An advert with a clear brand identity
2) An advert that uses shock tactics or a controversial idea
3) An advert that creates a a strong emotional connection to the audience
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