Advertising: Key conventions

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. 

 

  The rainbow can be showing that the product is vibrant and there is many options and flavours to choose from. This can help with communicating with the audience by showing there diversity in an advert.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

  One unique selling point is the rainbow colours as not many other brands use rainbow colours. Another unique selling point is taste the rainbow, this connotes that with each bite you eat a hand full of different flavours.

  

1) An advert with a clear brand identity

2) An advert that uses shock tactics or a controversial idea

3) An advert that creates a a strong emotional connection to the audience

I, Daniel Blake

 1) What is independent cinema and how is it different to Hollywood blockbusters?

    An independent cinema is a film made outside the major studio system, less known actors and a lower budget.

2) What is I, Daniel Blake about?

I, Daniel Blake is about a ordinary man suffering a heart attack and then struggling in life with the welfare system 

3) Who directed I, Daniel Blake and why is this important?
 

 Ken Loach directed this film and this is important because it showcases his social realistic style to poverty.

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

One promotion was street art, this is a good method because most audiences relate to art work and creative pieces.

Another promotion is adverts this is important because this will help with a larger audience.

5) What unusual or creative marketing methods were used to get audiences talking about the film?

One creative marketing method was pieces of clothing.

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

I, Daniel Blake had a modest production budget, estimated around £2-3.5 million (approximately $2.5-$4.5 million and it earned a strong worldwide box office of around $15.8 million (roughly £12.5 million),

7) What were some of the companies involved in funding or producing I, Daniel Blake? 

    some companies involved in funding and producing the film are the British Film Institute (BFI) and BBC Films

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?

      the name of the film regulator is BBFC and the age rating was 15+.

9) What aspects of the film contributed to the film's age rating?

     15 is the age you are close to getting a job or having the right to vote so the film will allow you to have a different opinion.

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.

In my opinion, i think that I, Daniel Blake was a success. This is because they got a strong  worldwide box office. Another reason on why i think the film was a success is due to its powerful social realism this made the film relatable to the audience and this lead to its worldwide success.

Black Widow

 1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above.

Marvel studios and walt Disney Studios

2) What is conglomerate ownership and how does it link to Black Widow?

one large corporation owns many smaller companies across different industries, like media, allowing for cross-promotion and total market control, which directly links to Black Widow because Disney (the conglomerate) owns Marvel Studios (the subsidiary), 

3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?

 

one way you can tell that the trailer is a big budget blockbuster movie is the fact that there are A-class actors and actresses like scarlet Johansson. Also, you can tell by the special effects and CGI that it has a high budget.

4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.

. billboards

.social media

. teaser trailers

5) What was the production budget for Black Widow and how much did it make at the box office?

the budget for the film was 200 million however it made 379 million.

6) Would you consider Black Widow a successful Hollywood blockbuster? Why?

I would consider Black Widow a successful Hollywood blockbuster because it was very advertised and talked about and the quality and budget was high and good.

7) Who regulates the film industry in the UK?

The Britain Board of Film classification

8) What age rating was Black Widow given? Why?

The age rating to this film was 12a, this is because there target audience is young kids and they enjoy marvel

9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing? 

Other fans would start promoting the film so they could get recognition as well.

10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.

The marketing campaign for 

Black Widow

 was considered unprecedented due to the COVID-19 pandemic and emphasized themes of female empowerment

Film Industry - Blog Index

 1.Industries- Ownership and Control

2.Marketing- Marvel Cinematic Universe

3.Film Industries- Black widow

Feedback Index

 1.HT1- Blog Feedback

2.HT2- Introduction to media Feedback

Marvel Cinematic Universe

 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article?

    22 films
2) How much money have the MCU films made in total according to this article?

    making more than $18.2bn (£13.7bn) to date.

3) Why did Marvel create the Avengers films?

   Marvel created the Avengers films as the ultimate culmination of their interconnected cinematic universe

4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films?

Marvel was recovering from bankruptcy and had sold off the film rights to some of the company's most popular characters like the X-Men and Spider-Man.

5) Which company owns the rights to the Fantastic Four and the X-Men?

  Disney owns the film rights for the Fantastic Four and the X-Men

6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+?

Disney has also announced plans several new Marvel Tv series, including one based on Thor's adopted brother Loki, on their new streaming service, Disney+, so there'll be plenty more Marvel content to watch in future

Audience effects theory

 1) Write a definition of a passive audience: 

 passive audience close passive audience. An audience which accepts the messages encoded in a media text without challenge.

2) Write a definition of an active audience: 

An active audience engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it.

3) Write a definition of the hypodermic needle theory: 

The Hypodermic Needle Theory, also known as the Magic Bullet Theory, is a concept in mass communication that suggests media messages are powerful tools that can directly influence and manipulate audiences

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification

• Surveillance (Information/Education)
  • Media Product: A rolling 24-hour news channel (e.g., BBC News, CNN) or a reputable national newspaper.
  • Why it fits: The audience chooses this product to acquire knowledge and understanding of local and world events, weather, traffic, and other information useful for living. The constant updates satisfy the need to be informed and keep up with current affairs.