advertising and marketing blog index

1. Advertising: Key conventions

2.Gender Representation in Advertising

3.OMO Advert CSP Blog Tasks

4.Galaxy Advert CSP

Galaxy Advert CSP

 1) What key conventions of TV advertising can you find in the Galaxy advert?

   that the clothes and makeup seem like an 1960's theme of styling.

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

 that you shouldn't settle for the average if you can settle for better option like Galaxy

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

     Audrey Hepburn was a famous actress from the 50's and 60's and was a Hollywood star before passing away in the 90's, I think that Galaxy would use her for the advert to create nostalgia for the old fans of the brand.

4) In your own words, what is intertextuality?

5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

  The hit film Roman Holiday was referred in the advert. This was shown in the scenes and the outfits and the clothing that was seen as a style from the 60's.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

   The hero (the man in the car) , The heroine (Audrey Hepburn) , The doner (the bus driver) and the villain (The fruit vendor).

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
 

   There was a happy scene(They were on the bus) that was was stopped by disruption(the bus crashed due to a fruit vendor) but was fixed by a new happy scene( the man in the car helped save the girl on the bus and they drove away)

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 
     

     Audrey Hepburn was presented as someone who needed help and was saved and got a happy ending.

9) What representations of gender can you find in this advert?

 

    One representation about gender is that instead of the women helping herself she got saved by a man who helped her.

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

     buy the slogan saying 'why have cotten when you can have silk'.

OMO Advert CSP Blog Tasks

 1) What year was the advert produced?

This advert was from 1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

   

 woman were represented as submissive housewife's who never stepped out of line.

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

  the text was in a comic style which was very popular in the 50's and it creates an idea that everything a women does needs to be perfect.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

 The woman is wearing a maid like dress symbolising the housewife act. Also, her hair is in waves which was a popular hairstyle back in the 50's.

5) Why is a picture of the product added to the bottom right of the advert?

   The picture is there so people can recognise the product

6) What are the connotations of the chosen colours in this advert - red, white and blue?

    the colour scheme is similar to the union sack which links the product use 

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

 

  the slogan rhymes which makes the advert snappy and catchy, this would convince people to buy 

the product.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

  This representation on woman makes the stereotype that woman should just cook and clean look realistic and disrespectful.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

 the producers want the audience to think that the product would be good for families and couples specifically for mothers and women 

10) What is the oppositional reading for this advert - How might a modern audience respond to this text and the representation of women here?

 that only woman should be cleaning and that the product should be targeted specifically for woman and not men 

Gender Representation in Advertising

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.


  

                                                    

                                           

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 
    

   one stereotype for the pictures for women is that woman have to be at home and should act perfect for there husband.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

     one stereotype is that woman are huge fans of makeup and fashion 

5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

   I think that the representation of gender has changed because over 60 years the woman got shown as more free to enjoy hobbies they like

Advertising: Key conventions

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. 

 

  The rainbow can be showing that the product is vibrant and there is many options and flavours to choose from. This can help with communicating with the audience by showing there diversity in an advert.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

  One unique selling point is the rainbow colours as not many other brands use rainbow colours. Another unique selling point is taste the rainbow, this connotes that with each bite you eat a hand full of different flavours.

  

1) An advert with a clear brand identity

2) An advert that uses shock tactics or a controversial idea

3) An advert that creates a a strong emotional connection to the audience

I, Daniel Blake

 1) What is independent cinema and how is it different to Hollywood blockbusters?

    An independent cinema is a film made outside the major studio system, less known actors and a lower budget.

2) What is I, Daniel Blake about?

I, Daniel Blake is about a ordinary man suffering a heart attack and then struggling in life with the welfare system 

3) Who directed I, Daniel Blake and why is this important?
 

 Ken Loach directed this film and this is important because it showcases his social realistic style to poverty.

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

One promotion was street art, this is a good method because most audiences relate to art work and creative pieces.

Another promotion is adverts this is important because this will help with a larger audience.

5) What unusual or creative marketing methods were used to get audiences talking about the film?

One creative marketing method was pieces of clothing.

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

I, Daniel Blake had a modest production budget, estimated around £2-3.5 million (approximately $2.5-$4.5 million and it earned a strong worldwide box office of around $15.8 million (roughly £12.5 million),

7) What were some of the companies involved in funding or producing I, Daniel Blake? 

    some companies involved in funding and producing the film are the British Film Institute (BFI) and BBC Films

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?

      the name of the film regulator is BBFC and the age rating was 15+.

9) What aspects of the film contributed to the film's age rating?

     15 is the age you are close to getting a job or having the right to vote so the film will allow you to have a different opinion.

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.

In my opinion, i think that I, Daniel Blake was a success. This is because they got a strong  worldwide box office. Another reason on why i think the film was a success is due to its powerful social realism this made the film relatable to the audience and this lead to its worldwide success.

Black Widow

 1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above.

Marvel studios and walt Disney Studios

2) What is conglomerate ownership and how does it link to Black Widow?

one large corporation owns many smaller companies across different industries, like media, allowing for cross-promotion and total market control, which directly links to Black Widow because Disney (the conglomerate) owns Marvel Studios (the subsidiary), 

3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?

 

one way you can tell that the trailer is a big budget blockbuster movie is the fact that there are A-class actors and actresses like scarlet Johansson. Also, you can tell by the special effects and CGI that it has a high budget.

4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.

. billboards

.social media

. teaser trailers

5) What was the production budget for Black Widow and how much did it make at the box office?

the budget for the film was 200 million however it made 379 million.

6) Would you consider Black Widow a successful Hollywood blockbuster? Why?

I would consider Black Widow a successful Hollywood blockbuster because it was very advertised and talked about and the quality and budget was high and good.

7) Who regulates the film industry in the UK?

The Britain Board of Film classification

8) What age rating was Black Widow given? Why?

The age rating to this film was 12a, this is because there target audience is young kids and they enjoy marvel

9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing? 

Other fans would start promoting the film so they could get recognition as well.

10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.

The marketing campaign for 

Black Widow

 was considered unprecedented due to the COVID-19 pandemic and emphasized themes of female empowerment